Global Citizen Fest

The Global Citizen Festival is part of a movement to end extreme poverty. By contributing to charity acts on the website, including watching videos and signing petitions, fans can get free tickets to the festival. In addition, the organizers are striving to make the event "global" by live-streaming events in public locations.

Nominated for a Shorty Award. The video was a success across channels, earning over 1.3 million views.

Client - Citi Bank

Agency - Superfly

Director / DP - Philip Bradley

Edit - Hannah Bradley