Yahoo

Build It Forward

Event Promo


Behind The Scenes

 

We were brought on by our friends over at Superfly to help promote Yahoo’s yearly product release event “Build It Forward”. With help from Craig Robinson, Serena Williams, David Ortiz, Hannah Bronfman, and Rebecca Minkoff; we brought Yahoo’s digital products to life by filming on a mixed reality stage.

Leading up to the event, we created a series of promotional videos tailor-made for each social media platform. Since the event itself was a huge success for Verizon Media and Yahoo, we also created a behind-the-scenes video for Superfly to show off some of their hard-earned viewership numbers. Enjoy!

Client - Verizon Media x Yahoo

Agency - Superfly

Director / DP - Philip Bradley

Edit - Hannah Hoffman

Creative Director - Anthony Baxter

Producer - Kat Graves

Associate Producer - Hana Borhani

Copywriter - David Shin

Camera Operator - Drew English

Animator - Sam Kreps