Yahoo
Build It Forward
We were brought on by our friends over at Superfly to help promote Yahoo’s yearly product release event “Build It Forward”. With help from Craig Robinson, Serena Williams, David Ortiz, Hannah Bronfman, and Rebecca Minkoff; we brought Yahoo’s digital products to life by filming on a mixed reality stage.
Leading up to the event, we created a series of promotional videos tailor-made for each social media platform. Since the event itself was a huge success for Verizon Media and Yahoo, we also created a behind-the-scenes video for Superfly to show off some of their hard-earned viewership numbers. Enjoy!
Client - Verizon Media x Yahoo
Agency - Superfly
Director / DP - Philip Bradley
Edit - Hannah Hoffman
Creative Director - Anthony Baxter
Producer - Kat Graves
Associate Producer - Hana Borhani
Copywriter - David Shin
Camera Operator - Drew English
Animator - Sam Kreps